6 reasons you might.
It is the launch day for your business, alternatively you have been in business a while. You are ready to add social media to your marketing channels. You have studied the social media gurus online and are ready to start implementing all those wonderful techniques you discovered and downloaded all the tools. Those gurus make it sound so easy. They also assume you have a few hours a day to devote solely to marketing for your business.
Ask yourself, wouldn’t you rather be building your business in alignment with your vision than using social media to market it? Then you’re in the right place. You may need a social media marketing consultant to help you, but there are some workarounds and DIY solutions. Let’s look at what the best option is for you.
1: You don’t like social media marketing.
In your opinion, social media marketing is a necessary evil.
I wasn’t a huge fan of social media marketing when I first got into the business and now it’s my thing. Some of us grow to live and breathe social media marketing. Others will resent it forever!
DIY Option: Okay. You admit to yourself that you don’t like social media marketing. You have two choices: hire someone else to do it for you or figure out how to make social media marketing bearable for you. Simple as that.
2: You don’t understand why social media marketing is so important to help your business and brand.
DIY Option: If you don’t “get” the why behind social media, you should really consider getting a social media marketer on board to show you the ropes. There is a big WHY behind social media marketing, and it will drive business, no matter what market you are in.
3: Your social media marketing checklist just gets longer, but nothing is happening.
Even with the best of intentions, this happens to the best of us on a regular basis. It is easy to lose focus on the things that actually matter on social media through all the noise. Anyone else get sucked into yet another time-wasting Facebook group when checking their Facebook page?
Time is the most precious resource you have. A great social media marketer keeps you on track and helps you focus only on what will move you forward towards your goal, now and in the future.
DIY Option: Decide on three things you believe will make the biggest impact on your business right now. Of course, you should also be building a solid foundation for your social media marketing initiatives, but unless you are a social media marketer by trade, this can be overwhelming and time consuming. I’d rather you do something, than be paralysed by the vast amount of tasks you think you need to do.
4: You like to “bounce ideas off” a social media marketing expert.
We all like to have an expert in our little black book who we can call upon for those random questions. Personally, I always appreciate external feedback. It’s easy to get wrapped up in the minutiae and lose sight of the bigger picture.
DIY Option: Find some good forums about social media marketing, about your industry, and about things you need to learn. I could suggest dozens, so if you need some specific suggestions, leave a comment below.
5. You’d rather be spending time with your family and friends.
I’m a workaholic by nature, so I enjoy being immersed in my work. I literally have to schedule spontaneity to get in “chill time.” But for those of you who don’t want to spend every spare minute poring over Google Analytics dashboards or optimizing your Twitter ads for better engagement, just get someone to do it for you.
DIY Option: If you still insist on doing it yourself, you are going to need to make radical changes to your current schedule. Plan on getting up an extra 15-30 minutes each day to do social media marketing. Sound like fun to you? If not, enjoy spending those extra moments with your loved ones and just hire someone.
6. You just don’t WANT to do social media marketing. End of.
And you don’t have to. To run a successful business, you are not required to do your own social media marketing. I feel the same about accounting – so I outsource that! Most of the personality brands, best websites, and top entrepreneurs start out doing it themselves, but they eventually outsource the parts they don’t enjoy or are not very good at.
DIY Option: My opinion is that choosing to do your own social media marketing is YOUR choice. Don’t feel pressured to hire someone if you’re not ready. And don’t feel pressured to do it all yourself if you don’t want to!
Any questions, get in touch.